Aisle Be There For You: A Publix Love Story
The fluorescent lights of Publix #1384 in West Palm Beach hummed with a particular frequency that Michael Peterson had come to identify as "home." Outside, the merciless Florida sun transformed parking lots into frying pans and car seats into branding irons, but in here—blessed be the industrial-strength air conditioning that hit you like a heavenly Arctic front the moment those automatic doors parted—there existed a microclimate of civilized comfort.
Not the tragic fluorescence of those discount stores with their seizure-inducing flicker, but the steady, benevolent glow of institutional care—like if a hospital light had ambitions beyond merely exposing bodily wounds and instead aspired to showcase perfectly arranged produce and Key lime pies that would make Jimmy Buffett weep into his margarita.
Michael stood transfixed before a honeycrisp apple pyramid, his hand hovering in mid-reach, paralyzed by the geometric perfection that would be desecrated by his selection. Sweat from his walk across the asphalt inferno had already dried in the sacred chill of the produce section. This was his third visit this week. It was only Tuesday, and already the cashiers greeted him with the familiar nods typically reserved for snowbirds who'd been wintering in the same condo development since the Reagan administration.
"Can I help you find something today, sir?" A green-aproned employee materialized beside him with the silent efficiency of a manatee gliding through crystal springs, clipboard in hand, name tag ("Brenda") polished to a reflective shine that momentarily blinded him. Her accent carried the particular Southern-meets-New-Jersey hybrid that defined the Florida service industry—transplanted Northern efficiency softened by mandatory Southern hospitality training.
Michael startled, sending an apple tumbling. The fruit's descent felt cinematically slow, each rotation revealing another facet of his shame against the backdrop of a "Fresh From Florida" promotional sign featuring an anthropomorphic orange wearing sunglasses.
"No! I mean—I'm just admiring the... architecture." He gestured vaguely at the pyramid while simultaneously lunging to intercept the fallen apple with the desperate coordination of a man who'd once tried paddleboarding in the Intracoastal Waterway after three Miami Vice cocktails.
Brenda—who, Michael now noticed, wore her hair in the precise arrangement of the Publix logo if you squinted and had recently suffered a mild concussion—smiled with the particular patience reserved for potential psychiatric outpatients and tourists asking where to find "authentic" Florida seafood. "Dave takes real pride in those displays. Comes in at 4 AM to arrange everything just so. Used to be a sand sculptor over in Clearwater Beach before the hurricane of '17 took out his gallery."
"That's dedication," Michael whispered, replacing the apple with the ceremonial gravity of a priest handling sacred relics or a sea turtle conservationist repositioning eggs on Melbourne Beach. "Truly commendable."
"We aim to please," Brenda said with a wink that somehow contained the entire essence of Florida customer service—simultaneously inviting you to experience the pleasure of shopping while silently acknowledging that we're all just killing time until the next hurricane evacuation or alligator-in-a-swimming-pool news story.
As she retreated to assist a woman who was treating the avocado selection process with the appropriate gravitas of a NASA engineer calculating a Mars landing trajectory, Michael exhaled slowly, his breath fogging the polished surface of an adjacent refrigerator case containing locally sourced orange juice with pulp content ranging from "barely detectable" to "possibly contains actual orange tree bark."
Three months ago, Publix had been a commercial establishment where goods were exchanged for currency, a refuge from the punishing heat where he could briefly escape the lizards that had colonized his lanai. Now it was... something else. Something unspeakable, like the unacknowledged social contract between Floridians that you never mention when you see a palmetto bug the size of a chihuahua in someone's home.

The legendary Publix Chicken Tender Sub - a Florida cultural institution
The Intervention
"You're going to Publix again?" Marcus raised an eyebrow with such theatrical precision that Michael wondered if he practiced the gesture alone in front of his bathroom mirror. "That's your fourth visit in—let me check my Michael-is-losing-his-mind log—three days."
They sat at Crowfoot Café where the Wednesday morning coffee ritual had persisted since college, outlasting three presidential administrations, twelve girlfriends, and Marcus's experimental beard phase of 2019 (mercifully brief).
"I need paper towels," Michael said, with the flat affect of someone reciting a poorly memorized alibi.
"Fascinating, since you texted me a photo of your paper towel stockpile on Monday with the caption, and I quote verbatim: 'Do you think FEMA would classify this as excessive preparation or merely adequate?'"
Michael studied his latte with anthropological interest. The barista had attempted a foam leaf that more closely resembled a crude anatomical drawing from a middle school health textbook.
"Different paper towels," he mumbled, acutely aware of the pathetic transparency of his deception. "The premium ones. With ridges."
"You've developed a paper towel fetish. That's the explanation you're going with."
"The absorbency is unparalleled."
Marcus leaned forward, the table creaking beneath his elbows like the foundation of their friendship under the weight of this absurdity. "There's a Kroger literally visible from your apartment window. I've watched you wave to the Kroger sign while on FaceTime with me."
Michael's right eye developed a twitch. "Kroger doesn't have the same..."
"If you say 'ambiance,' I will throw this scone at your head."
"...customer experience paradigm."
"Oh my God." Marcus placed his head in his hands with a theatrical flourish that suggested he'd workshopped this response in advance. "You're speaking corporate. Next you'll tell me about their 'brand touchpoints' and 'consumer journey mapping.'"
The truth bubbled up Michael's esophagus like acid reflux after consuming an entire box of Publix Ultimate Chocolate Cookies (which he'd done last Thursday while watching documentaries about grocery supply chains).
"I think I'm in love with Publix," he blurted.
The café abruptly silenced, like someone had hit mute on the ambient humanity. A barista mid-pour remained frozen, hot coffee cascading over the rim of a cup and onto her hand, the pain apparently less urgent than processing Michael's declaration.
Marcus blinked with the stunned deliberation of someone rebooting their entire understanding of reality. "I'm sorry, what?"
The Confession
"It's not sexual," Michael clarified, as Marcus performed a spit-take so theatrical it bordered on performance art. "It's more..." He rotated his hands in circular motions as if manually generating the appropriate vocabulary. "...existential-romantic."
"You've fallen in love with a building full of cereal."
"That's reductive."
"You're right. A building full of cereal and frozen pizzas."
Michael leaned forward, eyes wide with evangelical fervor. "Have you ever noticed how their checkout lanes are numbered but never in sequential order? Lane 3 is always between Lane 7 and Lane 14. It's like they've mastered some non-Euclidean grocery geometry. You enter Lane 6 on Tuesday and exit through Lane 11 on Friday having aged only seventeen minutes."
Marcus removed his glasses and methodically wiped them with a napkin, a gesture Michael recognized as his friend's therapeutic equivalent of a system reboot. "When did this... relationship begin?"
"Three months, two weeks, four days, and—" Michael checked his watch with the precision of a bomb technician, "—seventeen hours ago. The grand reopening after renovation."
"You're tracking this with the temporal specificity usually reserved for baby milestones."
"I made a spreadsheet," Michael admitted. "It cross-references my visits with my mood, the weather, and which deli staff were working. There's a fascinating correlation between my overall happiness and Randy's shift schedule. When Randy makes my sub, my day is measurably 47% better."
"Randy."
"The chicken tender sub artist. He has a technique with the buffalo sauce distribution that should qualify as performance art. I've been documenting it for a potential TED Talk."
Marcus closed his eyes, inhaled deeply through his nose—a technique Michael recognized from the mandatory meditation app Marcus had insisted he download after the divorce. "Mike," he said with the gentle tone of someone explaining mortality to a child, "I don't think you're crazy. I think you're lonely."
The Withdrawal
The accusation suspended itself in the air between them like a specially marked Publix bakery item—impossible to ignore yet painful to acknowledge.
That night, Michael conducted a forensic examination of his apartment. The evidence was damning: seventeen photos of Publix chicken tender subs organized in a meticulous chronological folder titled "Sub-lime Experiences." A collection of Publix reusable grocery bags arranged by color and vintage. A refrigerator magnet shaped like the state of Florida with a star precisely marking Publix #1384's location. A homemade calendar where he'd painstakingly recorded BOGO deals in different colored inks.
"I've become a Publix serial killer," he whispered to his reflection. "Minus the killing but with all the disturbing obsessive documentation."
He stood in his kitchen, illuminated only by the refrigerator light—a pathetic tableau of a man having a quarter-life crisis with a half-gallon of Publix Premium ice cream as his only witness.
The next morning, Michael implemented Operation Grocery Detox with military precision. He deleted the Publix app, then, after seven minutes of withdrawal tremors, reinstalled it, then deleted it again. He unsubscribed from their weekly specials email, marking it as spam for good measure. He programmed his GPS to alert him if he came within a half-mile radius of any Publix location, a feature he was surprised to discover did not come standard on navigation systems.
For three days, he maintained his sobriety through gritted teeth and inferior store-brand snacks. On the fourth day, he ran out of Publix Premium Colombian coffee—the elixir that had gradually replaced his blood plasma over the past quarter-year.
Standing in Kroger's coffee aisle beneath lights that flickered with the arrhythmic persistence of an aging neon sign on the Overseas Highway, Michael stared at unfamiliar brands. The packaging seemed aggressively unpleasant, the color schemes apparently designed by committees of people who actively disliked each other—like competing developers planning high-rises on the same stretch of beach.
A child screamed in a pitch that could shatter laboratory glassware or summon dolphins from Tampa Bay. Someone dropped a jar three aisles over, the crash followed by a half-hearted "sorry" that contained exactly zero remorse—the same tone tourists use after feeding alligators despite multiple warning signs. The air conditioning sputtered asthmatically, suggesting this store had never fully recovered from Hurricane Dorian. The coffee selection swam before his eyes, each brand morphing into tiny middle fingers aimed directly at his cortisol receptors.
"Sir?" A Kroger employee touched his arm with the tentative concern of someone approaching a sunburned tourist who's clearly had too many rum runners. "You've been staring at the coffee for twenty-seven minutes. You're whispering 'betrayal' over and over. Are you having a heat stroke? Do you need a Gatorade?"
Michael abandoned his cart with the decisive finality of someone who's just spotted a water moccasin in their swimming pool and drove to Publix #1384, running three yellow lights that were orange at best—a driving technique known locally as "the St. Petersburg shuffle."
The Return
"MICHAEL PETERSON HAS RETURNED FROM EXILE!" Shannon's voice boomed across the store with the evangelical zeal of a televangelist announcing the Second Coming. Every customer turned, expecting perhaps a confetti cannon or at minimum a commemorative sheet cake.
Michael froze in the entryway, caught in the spotlight of his own minor celebrity. He hadn't anticipated the Spanish Inquisition-level of attention his return would generate. Nobody expects the Publix Inquisition.
"I just... ran out of coffee," he mumbled, the words evaporating in the grand cathedral acoustics of the supermarket atrium.
Shannon was already in motion, a green-aproned missile locked on his position. "Your Colombian is waiting! We set aside a bag when the shipment came in. RANDY!" she hollered toward the deli counter. "DEFCON 5! THE PETERSON HAS LANDED! INITIATE SUB PROTOCOL!"
Dear merciful God. They had a protocol.
From behind the deli counter, Randy—a man whose buffalo sauce artistry Michael had documented with the passion of a wildlife photographer tracking an endangered species—executed a formal salute, then began what could only be described as a performance piece involving chicken tenders and condiments.
As Michael shuffled through the store, his internal monologue reached the fever pitch of a Dostoevskian protagonist. This wasn't normal. People didn't get sandwich protocols. He'd crossed some invisible line between "valued customer" and "restraining order waiting to happen."
Near the dairy section, he spotted an elderly man whose spine curved like a question mark as he strained toward the top yogurt shelf, fingers grasping at immortality or perhaps just Greek yogurt with a reasonable expiration date.
"Let me help you with that," Michael offered, easily reaching the dairy product suspended tantalizingly beyond mortal grasp.
The man turned, his face a topographical map of nine decades of weather. "Much obliged, son. Twenty-three years shopping at this Publix, and they still put the good stuff where only NBA draft picks can reach it."
"Twenty-three years?" Michael echoed, suddenly feeling like an amateur cultist at his first meeting.
"Howard Calloway," the man introduced himself with a handshake that suggested decades of manual labor. "Retired mail carrier. Shop here every Thursday since '01. Same list, same route through the store."
"That's... impressive," Michael said, genuinely awed by this higher level of grocery devotion.
"My Elaine used to do all the shopping," Howard's eyes softened, focusing somewhere beyond the dairy case. "After cancer took her, I kept coming. Same list, same day. The folks here remembered how she liked her deli ham sliced paper-thin. Saved me from having to explain it every time with a lump in my throat."
Before Michael could process this emotional ambush in the yogurt section, Howard had extracted faded wallet photos of grandchildren, insisted he try the key lime pie ("Elaine's favorite—they still make it the same way, none of that corn syrup nonsense"), and invited him to a veterans' breakfast.
"Publix is catering," Howard added with a wink that conveyed decades of institutional knowledge. "Their breakfast platters make those fancy hotel buffets look like prison food."
As they parted at the checkout, Howard patted Michael's arm. "See you next Thursday? I could use a tall young fellow for yogurt retrieval. I'll save you the sports section of my newspaper."
"I'd like that," Michael replied, surprised to discover the statement contained zero irony.
The Realization
That evening, sitting at his kitchen table with a Publix sub that Randy had crafted with the precision of a Swiss watchmaker ("The Peterson Special" was apparently now on a secret menu, filed somewhere between the "Pub Sub" and the mythical "Cublix" that old-timers insisted existed during the '96 hurricane season), Michael called Marcus. His ceiling fan whirred overhead, battling valiantly against the subtropical humidity that seeped through his windows like an unwanted houseguest.
"I think I figured it out," he announced without preamble, watching a small gecko perform reconnaissance operations along his lanai screen.
"Your grocery store Stockholm syndrome? Or did you finally admit those white Publix socks with the green logo that you bought are objectively hideous?"
"It's not about the store," Michael said, the revelation still warm and pulsing like a fresh insight or the red imprint a beach chair leaves on Florida thighs. "It's about what the store represents. It's consistency in a world where even gravity seems negotiable lately. It's a place where people notice when I don't show up. Where Randy memorizes my exact buffalo-to-ranch ratio without being asked, like a bartender at the last remaining non-touristy Keys bar remembering your drink order. Where I matter enough to warrant a sandwich protocol."
"Community," Marcus suggested. "Like those retirement villages where everyone drives golf carts to the clubhouse for Early Bird bingo."
"Yes! Exactly. I'm not in love with Publix—I'm in love with belonging somewhere. With being known."
"That's... significantly less concerning from a diagnostic standpoint. I was afraid I'd have to stage an intervention involving deprogramming specialists and Winn-Dixie coupons."
Michael laughed, the sound surprising him with its authenticity. "I met an actual human today. Howard. We're having breakfast next week. He has stories about the Publix founder that would curl your hair tighter than humidity in August."
"At Publix?"
"No, smart-ass. At the community center." Michael paused for dramatic effect. "Though Publix is catering it. Their breakfast platters include these mini-croissants that would make a French pastry chef renounce citizenship and apply for Florida residency."
They chuckled, and Michael felt something within him recalibrate like a barometer before a weather front. His attachment to Publix wasn't a substitute for connection—it had been the bridge leading him back to it, an on-ramp to humanity as essential as the Overseas Highway linking the Florida Keys.
"So you're breaking up with your corporate girlfriend?" Marcus asked. "Giving up that sweet, sweet BOGO lifestyle?"
Michael glanced at the Publix receipt on his counter, the familiar green logo eliciting the comfort of a childhood blanket or the relief of spotting a Publix while desperately needing a clean bathroom on Alligator Alley. "Let's call it an open relationship. I'll still shop there, but I'm seeing other people now."
As he savored another bite of his perfectly crafted chicken tender sub—the one that Randy had made with exactly three pickle slices and a sprinkle of the secret spice blend rumored to contain actual sunshine and dolphin happiness (how did he know?)—Michael accepted that sometimes healing begins in unexpected places. Sometimes it starts in aisle seven, between the coffee and the breakfast cereals, under the watchful gaze of a store manager who remembers which snowbirds are allergic to shellfish. And sometimes, allowing yourself to love something as mundane as a supermarket was simply the first step toward remembering how to love life itself.
Michael glanced at the Publix receipt on his counter, the familiar green logo eliciting the comfort of a childhood blanket or the relief of spotting a Publix while desperately needing a clean bathroom on Alligator Alley. Those green letters, he realized, weren't just a corporate emblem but a symbol of something deeper: community, consistency, connection. Something everyone was searching for in their own way.
He smiled, finally at peace with his peculiar attachment. After all, there was profound truth in that simple slogan he'd heard since childhood, the one that had become more meaningful to him now than ever before:
"Where shopping is a pleasure."